PURANA, which translates to "ancient history", was built with the spirit of uplifting Indonesian cultures combined with contemporary style. This spirit is embodied by Nonita Respati, Founder and Creative Director of PURANA, with the hope that the cultural inheritance of Indonesia will remain relevant through generations, both domestically and internationally. Since its beginning in 2008, PURANA has consistently made an appearance in the local world of fashion. One of the ways through which is by participating in the yearly event Jakarta Fashion Week. PURANA began its international journey in 2016, with appearances in global fashion shows in the US, Hong Kong, Singapore, Japan, and South Africa. Other than embodying Indonesia's cultural identity, PURANA's collection can also be identified through its comfortable and flexible cuts, which gives freedom to its wearers.
- Australia Awards Indonesia: International Business Readiness in the Fashion and Textile Sector Short-Term Award (March-August 2018)
- Women in Global Business Indonesia Mentoring Program by Austrade and Commonwealth Bank Indonesia (February–November 2017)