Initially, Dian Purba Ratomo had never studied fashion or designed footwear in a formal capacity, but that didn't stop her from starting her career in the fashion world and building her own label, Ella & Glo. As a mother, Dian's inspiration for her works mostly comes from her children, which is why she uses the abbreviation of her daughters' names for her label. In the beginning, Ella & Glo focuses its products on diversely modeled leather footwear, ranging from flats to heels. However, lately, Ella & Glo has started offering leather handbags and accessories like patterned scarves. The hallmark of Ella & Glo's footwear and bags lies in its use of patterns and its laser cut precision.