Felicia Budi launched fbudi in 2010 after graduating from the London College of Fashion and working at several companies, both in London or Jakarta. Consecutively, in 2015 and 2016, Felicia was chosen as one of the Dewi Fashion Knights by Majalah Dewi. Now, fbudi's works have made appearances at numerous prestigious fashion events, including Jakarta Fashion Week, Indonesia Fashion Week, and Milan Design Week. fbudi uses fashion as a medium to push creative dialogs to empower and improve the environment as well as oneself. As an effort to establish sustainable fashion, fbudi offers the designs from its collaborations with local crafters and artists.