FRIEDERICH HERMAN is an Indonesian contemporary fashion brand, built with the concept of combining excellent sewing details with minimalistic designs. The name comes from the designer himself, that is Friederich Herman Susilo, who originated from Malang. Though his love for drawing started at an early age, Friederich didn't know then that he would eventually enter the fashion world. His introduction to the art of sewing came in his childhood through his father, who took him to a tailor to make him a special suit. Years later, he used his drawing skills to work as a freelance fashion illustrator in Singapore. Then in 2011, he participated in Lomba Perancang Mode and won second place. Thus began his fashion career. FRIEDERICH HERMAN's collections represent the daily lives of women through their classic silhouettes and contrasting color combinations.